Consuming the candy provides the common point of departure. The moment of experiencing, tasting, and trying encourages viewers to recall their own experiences and thus connect with others about them, as well as about knowledge on the topic of breastfeeding. The work is designed so that viewers comport themselves towards the topic shown, react to it, and exchange with others—situating themselves. Only then, by initiating a situation by means of the candy, does the situation develop its full potential. Situating oneself here means disclosing one’s subjectivity, and not succumbing to an alleged objectivity. It is important not only to situate oneself but just as essential to activate others. The situating encourages people to share knowledge with each other.
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