Text: The application demo “SoftWorld” has also another level of visualisation, the staging of its presentation in form of “Innovation Show”. In this show, the audience is forced/carried through a group meditation in order to create a collective b

The application demo “SoftWorld” has also another level of visualisation, the staging of its presentation in form of “Innovation Show”. In this show, the audience is forced/carried through a group meditation in order to create a collective brain to be able to enter SoftWorld. All of the set phrases used in the intro of the live presentation are completely based on the real slogans of existing software engineering startups and technology trend agencies. Here, in the broader socio-technological sense, we can talk about commercialism, about the fascinating PR of VR (promo language of virtual reality and other new technologies) or discuss the material aspects of virtual and mixed-reality technologies (it is even more fascinating how invisible they tend to stay)